I just got this from the library. I'm not sure why I made a request for it, but as soon as I got it I read an article about the author from July 2012. Jonah Lehrer made up quotes from Bob Dylan in his book, was found out, and then continued to lie about them until forced to admit that he had lied. Publication of "Imagine" was halted, and Mr. Lehrer resigned his position as a staff writer at the "New Yorker" magazine. See http://www.guardian.co.uk/media/us-news-blog/2012/jul/30/jonah-lehrer-quits-new-yorker and http://www.npr.org/blogs/thetwo-way/2012/07/30/157605459/jonah-lehrer-resigns-from-new-yorker-admitting-he-made-up-quotes .As a result, it makes me very unwilling to read the rest of this book. How do I know which other bits he has made up or altered to support his premise? I could not find any explanation from the author for why he made up the quotes from Dylan. As it is, I continue to be interested in the topic of the science of creativity, but I will be looking for information elsewhere.